Corporate events are evolving, and one of the most exciting areas of change is in the cocktail offerings. In 2023, three standout trends are driving the transformation: innovation in mixology, sustainability practices, and the rise of non-alcoholic options. These trends not only enhance the overall experience but also align with broader cultural shifts towards creativity, environmental responsibility, and wellness.
Innovation in Mixology
Corporate event planners are eager to leave lasting impressions on their attendees, leading them to seek unique and memorable cocktail experiences. Mixologists are responding by pushing the boundaries of traditional cocktails through new ingredients, flavors, and techniques. For instance, incorporating floral and botanical flavors adds an unexpected twist to classic drinks. Spicy elements like chili peppers and ginger are also gaining popularity, bringing a bold kick to the beverage menu.
Unconventional ingredients such as activated charcoal, CBD oil, and aquafaba (chickpea water) are being integrated into cocktails, offering both novelty and a discussion point for guests. Moreover, advanced techniques like clarification, fat-washing, and sous-vide infusions allow mixologists to create drinks with unique textures and enhanced flavors, captivating event attendees even further.
Sustainability Practices: Zero-Waste Cocktails
As sustainability becomes a central concern for many companies and consumers, the cocktail industry is reflecting this shift. Zero-waste cocktails focus on minimizing waste by utilizing the entirety of ingredients, repurposing leftovers, and emphasizing locally sourced products. This trend not only supports environmental sustainability but also showcases the creativity and resourcefulness of mixologists.
Key aspects of zero-waste cocktails include using "ugly" produce and imperfect fruits and vegetables that might otherwise go to waste. Additionally, preserving seasonal ingredients through pickling, canning, and dehydration ensures an extended use and less overall waste. Composting organic waste and using compostable straws and stirrers are further steps mixologists are taking to align their craft with sustainable practices. By incorporating byproducts such as citrus peels and pulp into cocktails, they're creating multifaceted flavors while reducing waste.
Non-Alcoholic Cocktails: The Rise of "Mocktails"
Another budding trend in corporate events is the increasing demand for non-alcoholic cocktails, also known as "mocktails." As more people choose to limit or forego alcohol, the call for sophisticated and flavorful non-alcoholic options is exploding. Mixologists are crafting complex and nuanced mocktails that stand on their own merits, using a variety of juices, syrups, bitters, and herbs.
Offering alcohol-free bars or stations at events is becoming more common, ensuring all guests have attractive beverage options. The use of fermented and botanical ingredients such as kombucha and Seedlip adds depth to these non-alcoholic concoctions. Furthermore, incorporating non-alcoholic spirits and distilled botanicals provides richer, more varied drink choices that appeal to a wide audience.
Actionable Insights and Best Practices
To capitalize on these trends and elevate corporate event cocktails, consider these best practices:
Collaborate with knowledgeable mixologists
Collaborate with experienced mixologists knowledgeable about the latest trends and techniques to ensure your cocktail offerings are cutting-edge and appealing.
Source locally and sustainably
Source ingredients locally and prioritize those that are seasonal, organic, and sustainable to support the environment and offer fresh, high-quality drinks.
Prioritize non-alcoholic options
Ensure the availability of a variety of non-alcoholic options, presenting them with the same level of care and attention as alcoholic cocktails to cater to all attendees.
Incorporate interactive elements
Incorporate interactive elements such as cocktail-making demonstrations or DIY stations to engage guests and add an element of fun to the event.
By embracing these trends and practices, corporate event planners can create memorable and responsible experiences for their guests, making a strong, positive impression. Whether it’s through innovative flavors, sustainable practices, or exciting non-alcoholic options, the world of corporate event cocktails is truly raising the bar in 2023.
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